Bmw Mini
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Bmw Mini
Bmw Mini Retains the Success Formula
Masterful that's how auto critics describe BMW in connection with the manner by which it guides its Mini premium cars to achieve success in the auto market share.
From its inception in 2001, Mini has already made money. The latest lineup of Mini, which will go on sale this month in Europe to be followed by the United States, is expected to deliver stable profit chain.
According to Dresdner Kleinwort, Frankfurt, Germany-based investment banker, "Mini earned net income of $148 million in 2003 for its owners BMW, progressing steadily to $185 million in 2005 and is likely to reach $260 million in 2007." Mini started with modest sales target. On its initial years, the target was 100,000 per annum. Then, the number drastically grows to 120,000 and eventually accelerated to 200,000 last year.
"They (BMW) started the first Mini with a very conservative production approach. After they realised the strong demand, they added capacity nearly overnight. So, I'm pretty sure that they've again established a process which will allow pushing production beyond 300,000 cars if the customer demands," says Stephen Reitman, Merrill Lynch European auto analyst.
Mini is expected to reach higher grounds. "The Mini has been a phenomenal success, better than anyone expected, including BMW, but sales are close to their peaks, certainly in Europe," says Al Bedwell, J.D.Power Automotive Forecasting analyst.
Auto analysts affirm that Mini is a big thing in the United States. "Currently Mini sells in the states (about) the same number as in the U.K. The U.S. sells seven times more cars than the U.K., so I'm convinced there exists a lot of additional potential," says Ferdinand Dudenhoeffer, managing director of automotive consultants B&D Forecast of Bochum.
In addition, auto analysts are saying that BMW can benefit from the soaring mix of sales S, Cooper and basic Mini Ones. Parts Mini are now enhanced and made more sophisticated to hook car aficionados.
"And you are right. Mini is more of a fashion/luxury item and thus the concept is probably better comparable to Porsche than to normal car business. Therefore I also think it is not about practicability, but customers buy the car to make a statement," says Christoph Dolleschal, auto analyst with Dresdner Kleinwort. "Profitability wise the new Mini should do better than the old one. Pricing point is unchanged. However I think they've gained experience in production and simply are able to produce the car cheaper than the previous versions," he added.
About the Author
Joe Thompson is the owner of a successful auto body shop in Ferndale, California. This 38 year old is also a prolific writer, contributing automotive related articles to various publications.
Where can I get a Sirus Radio installed in a 08 BMW Mini Cooper besides the dealer?
We live in Colorado. Dealer wants $635 to do it. That's too expensive. Anyone else do this for more reasonable price?
We've tried every audio place in Colorado Springs and none will take on the task because the radio is built in or something like that. Called everyone in phone book and none will do it, except dealer.
we bought an XM radio from Best Buy for another car, but they refuse to install one in the mini.
The stereo in the MINI houses your ipod controls, sirius radio controls, cd/am/fm radio, on board computer, bluetooth phone, etc.
The main reason that it does cost alot to have a dealership install the Sirius radio is parts plus after it's installed it has to go thru a reformat of sorts, so your MINI will recognize the new hardware. This can from two to five hours. With the price that the dealership quoted you, you should be getting a one year subscription with your install as well.
Being a Motoring advisor, I have looked all over the web to find other companies who might make sat radio for the mini, since the 2007+ models and the new dash design makes it nearly impossible so you're pretty much out of luck. However, the price that the dealership is quoting you isn't far off.
If you look on the miniusa.com website in step #4 under audio, you'll see that the factory sat. radio is a $500 option. That vs. the $635 they quoted is not too far off. What you could do is tell the service manager or the sales manager you were never offered the sat radio while doing your order and ask for them to install it for the $500 like the factory and the port in southern California does.
Also your antenna is the same antenna sirius radio uses. It's a new design to house the AM/FM/GPS and Sirius in one unit. The older MINI's had to have different units installed for that.
So you should get the parts, labor and one year for sirius for $500...oh and also let them know that you promise to give them high marks (100%) on the CSI call when you get your survey. That always helps
Installing the DICE Media Bridge in a BMW or MINI, Part 1 of 2